Friday, August 22, 2008

It's Not Fashion It's A Fucking Religion!


Lo Lifes
Polo U.S.A (United Shoplifting Association)
Ralphie's Kids

Many of you know, other's have no idea, but the Lo Lifes, were the first to make Polo, hot in the streets. I don't personally worship or glorify the way Lo Lifes went about getting their polo gear, but I do respect their Hustle. Making polo, no longer just a Fashion, and not a Classic Icon of ritzy-ness but a Lifestyle to make money, get girls, eat well, and of course dress Fly (by accumulating as much LO as they could)! Rack Lo & Thirstin Howl created the crew Lo Lifes which joined forces with Polo U.S.A and Ralphie's Kids, all from Brooklyn (Crown Heights & Brownsville) in 88'. By 89' the crew had members in the 90's and they would run up in Malls, and Manhattan stores Like Bloomies, BFO's, Century 21, and straight take what they wanted, that was Polo. They even went so far as to organize a Million Man Rush, where many of them rushed Bloomingdale's Goon Style and snatched up all the Polo they wanted. It's amazing how the LO's turned something like clothing into a Religion! Being respected and worshiped, even stoned (Like Jesus) (not Literal but you get what I'm saying) for rocking LO. Many people were Killed and Jailed during this movement, but I believe this should be added to Fashion History Books, or a least a true or false question (even Bonus ?) in Fashion History 101. The way the Fashion world works from the Top like Ralph Lauren's Empire down to the Lo Lifes boostin' and flauntin' in BK is crazy!!?! Lo Lifes are still making money, now that other's want to get their hands on some of those classic vintage pieces, which can run you Thousands of Dollars. You can read more about the Lo Lifes (great interview) at http://www.vintagegearaddicts.com/001/lolife1.html also check their offical website out too www.lolifes1988.com

I wish Polo would bring back that style & design!! Shit was Crazy. Check out Ezra Wines site!
http://www.ezrawine.com/

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